Gone are the days when makeup was strictly an adult affair. In recent years, kids’ makeup has taken the market by storm, with colourful palettes and glittery glosses designed specifically for younger users. What was once considered mere play has evolved into a significant trend, drawing interest from parents, psychologists, and market analysts alike. This blog delves into the reasons behind the rising popularity of kids’ makeup, exploring its implications and the factors driving its growth.
Why tweens are getting attracted to makeup?
The major driver behind beauty and makeup products is confidence. One of the beauty analysts from Mintel said that kids start getting beauty awareness at an early age. And this has become more prominent with the advent of platforms like YouTube and Instagram. This is not just limited to the girls who want to express themselves through beauty products. But boys are also showing a great interest in male grooming products. There is no denying the fact that self-expression is the key to makeup usage, and half of teenagers use makeup products to feel good about themselves and be more confident.
The revenue of the cosmetics market in the UK is believed to be $3.17bn by the end of 2024. Moreover, there has been an increase in demand for non-toxic, sustainable and cruelty-free beauty products in the UK.
Marketing and media influence
Why the popularity of kid’s makeup products is seeing an upward trend? There are many reasons for the same. However, the most significant one is the role of media and marketing. Movies, TV shows, and social media platforms are having many young influencers coming up with beauty routines and makeup tutorials. These influencers are the big reason that makeup looks exciting to the kids and also easily accessible.
What’s more? Some popular characters from movies or web series collaborate with cosmetic brands, and these brands release themed makeup collections. Thus, marketing campaigns are likely to develop fun and creativity amongst teens and kids.
Parental perspectives
Parents have different attitudes towards kid’s makeup. Some think that it is a fun activity, while others have concerns about its implications. One of the common concerns is unhealthy focus on physical appearance. However, parents believe to set clear boundaries for children when using makeup products to mitigate concerns.
Parents can buy non-toxic makeup products and accessories to boost the self-esteem and inner beauty of their kids. Engaging in open discussions helps children to develop the right and balanced perspectives on beauty. And do you know you can also treat makeup time as a bonding activity, strengthening your connections with them?
Safety and regulations
The primary concern for parents when it comes to buying a makeup kit for their kids is safety. If you are buying any makeup kit or product like nail polish, lip gloss, air nail dryer, brush set or anything, ensure that it is made from high-quality, hypoallergenic, and non-toxic materials that are safe to be applied on kid’s skin. Check the labels and opt for those products that meet safety standards.
There has been an increase in the strictness in scrutinizing children’s cosmetics in recent years. Such scrutiny strengthens the trust element between parents and manufacturers, contributing to overall growth of the market. Also, don’t forget to supervise your children when they are busy showing their creativity through makeup items and educate them about proper safety practices.
Societal and cultural influences
Social and cultural factors also influence the popularity of makeup items in kids. Makeup is deeply rooted in the cultural traditions.
Festivals, and family functions involve people to get ready in their best manner which involve the use of cosmetics and makeup products. Hence, children are introduced to makeup at an early age.
Boost their self-esteem
Using makeup products goes beyond just creativity. It has psychological benefits. When children see that they are successful in creating the character they have thought, a sense of achievement is instilled in them. This kick is especially useful for those children who are introverted and shy.
In addition, doing the activity of applying makeup is calming. This helps particularly those children who are having anxiety or sensory processing issues, making it as an enjoyable activity.
Healthy makeup routine
Introducing children to makeup at an early age provides enough time for parents to educate their kids in the right manner about the appropriateness of makeup products. Let them know what does a proper face hygiene mean.
To make a long story short
The growing popularity of kids’ makeup is a multifaceted phenomenon driven by media influence, imaginative play, psychological benefits, and educational aspects. While it may seem like a simple pastime, makeup play offers children a way to explore their creativity, build confidence, and learn valuable skills.
As with any trend, it’s important to approach kids’ makeup with a balanced perspective, prioritizing safety and open communication. When used appropriately, kids’ makeup can be more than just play—it can be a tool for growth, learning, and joyful expression.