Our foundation has not only been designed with care but also tested to ensure it meets your needs and expectations. The glowing reviews speak for themselves:

93% of users noticed their skin looked more even immediately upon application.

89% found that our foundation created a smooth finish, enhancing their skin’s natural texture.

85% observed their skin looking radiant under various lighting conditions, ensuring confidence no matter where they go.


Foundation that goes beyond mere coverage, offering a medium-to-full, buildable solution designed to enhance your skin’s natural radiance. With our groundbreaking Light-Adjusting Technology, this foundation masterfully tackles the three main challenges that diminish skin’s luminosity: fine lines and wrinkles, uneven skin tone, and dehydration.

Our innovative formula not only conceals imperfections but also works to improve your skin’s appearance, providing a flawless finish that feels as good as it looks. Whether you’re aiming for a medium coverage for a natural daytime look or a full coverage for evening sophistication, our foundation adapts to your needs, ensuring a perfectly radiant complexion all day long.

Formula Highlights

  • Buildable Coverage: Whether you prefer a more natural look or full coverage, our foundation can be easily adjusted to meet your needs.
  • Radiant Finish: Achieve a luminous, healthy glow that makes your skin look alive and vibrant.
  • 24-Hour Hydration: Keep your skin moisturized and comfortable for a full day, thanks to our hydrating formula.
  • SPF 30: Protect your skin from harmful UV rays without the need for additional sunscreen.
  • Transfer-Resistant: Go about your day without worrying about your foundation moving from your face to your clothes.
  • Water-Resistant: No need to fret over rain or sweat; your flawless finish remains intact.
  • Crease-Resistant: Avoid the fine lines and creases that can age your appearance.
  • Smudge-Resistant: Keep your look fresh and perfect, without smudges ruining your vibe.
  • Fade-Resistant: Enjoy vibrant, even coverage that doesn’t dull as the hours pass.
  • Non-Comedogenic: Don’t stress over blocked pores; our formula is designed to let your skin breathe.
  • Dermatologist Tested: Trust in a product that has been rigorously tested and approved by skin experts.

How to Achieve a Flawless Application

  1. Preparation: Start by shaking the bottle well to mix the formula.
  2. Dispense: Twist the pump to unlock it. Tilt the bottle and press the top to dispense the product.
  3. Apply: For a flawless blend, use your fingers to gently work the featherlight formula into your skin, starting from the center of your face and moving outwards.
  4. Build Coverage: If you’re seeking more coverage, the HASU FUDE Foundation Brush is your go-to tool for a more polished look.
  5. Enhance Glow: For that sought-after natural glow, employ the DAIYA FUDE Face Duo in your routine.
  6. Final Touches: Always start with a clean, moisturized face for the smoothest application, spreading the foundation evenly from the center outwards for a seamless finish.

Revolutionary Ingredients for Unmatched Radiance

Our foundation is not just makeup; it’s skincare infused with advanced technology and key ingredients for a luminous, healthy-looking complexion:

  • Light-Adjusting Technology: Visibly transforms your skin, lifting, refining, and smoothing for a radiant finish that glows from within.
  • Radiant Microcrystals: These microcrystals tackle shadows cast by fine lines, making your skin appear smoother and firmer with every application.
  • Transparent Luminous Pearl: Works magic on hyperpigmentation by evening out your skin tone and enhancing its ability to reflect light beautifully.
  • Diffusing Matrix: Enhances your natural contours and depth, providing a subtle, three-dimensional look without the need for heavy contouring.
  • Mandarin Peel Extract: A natural radiance booster, this extract helps to brighten and revitalize your skin for an all-day glow.
  • Smooth Trio Complex: This hydrating hero draws moisture into the skin and locks it in for 24-hour hydration, ensuring comfort and a flawless finish that lasts all day.

With each application, our foundation not only covers but also corrects and enhances, leaving you with a complexion that’s not just seen but truly admired.


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